Is Monsanto Unstoppable?

Is Monsanto Unstoppable?

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Is Monsanto Unstoppable?

Is Monsanto Unstoppable?

Posted using ShareThis

Are Companies Really Becoming Greener?

Two-thirds of respondents to the Acceleration of ECO-Operation survey said their companies do not have scorecards to measure supplier sustainability, and do not have goals of supplier carbon neutrality. However, the respondents know there is “tremendous value” in using a scoring system. Seventy-one percent plan to achieve carbon neutrality in four years or less, despite not having it as a goal.

The Business Performance Management (BPM) Forum created the Acceleration of ECO-Operation program with E2open and the Global Renewable Energy and Environmental Network (GREEN). The program’s website defines Acceleration of ECO-Operation as a “new management mantra aimed at bringing business gain to the value chain through enhanced trading partner visibility, flexibility and new levels of verifiable sustainability across the entire demand and supply ecosystem of global corporations.”

“The Acceleration of ECO-Operation initiatives provide comprehensive confirmation supporting our observation that companies with hundreds or thousands of global suppliers need to do a much better job at seeing and measuring the levels of environmental compliance and efficiencies down to the second and third-tier level of supplier,” said Rich Becks, senior vice president at E2open. “Supply chain executives understand the benefits of better managing collaboration and sustainability in the value chain – now they just have to make it happen.”

The majority of respondents (90 percent) to the survey claimed their company’s management follows the principles of ECO-Operation which are enhanced trading partner visibility, flexibility, and new levels of verifiable sustainability across the entire demand and supply ecosystem.

Almost two-thirds of the respondents said their company does not have adequate visibility across their supply and value chain, and 20 percent use a single hosted platform to improve their visibility. Only 38 percent link eco initiatives with operational efficiency to a high degree, and about half to some extent. Forty-two percent do not think their company’s carbon and energy footprint includes their entire extended supply chain, and 55 percent think their customers would agree.

Although 76 percent said their customers have not asked them to measure or reveal their carbon footprint, two-thirds expect them to demand it in the coming year. The majority (85 percent) are involved in new programs that will increase operational efficiency, CSR, and cost-savings throughout their supply and demand chains.

The top initiatives to achieve better ECO-Operation practices, according to the survey, are environmental responsibility, better sustainability compliance, more efficient product manufacturing, and better customer responsiveness.

The biggest drivers for change in supply and demand chain operations this year are:

• Pressure to be more environmentally responsible and sustainable
• Troubled economy creating need to “tighten the belt”
• More competitive, price-sensitive market for goods

The most frequent challenges in synchronizing supply chain operations are:

• No single, universally accessible solution for visibility across the value chain
• Partners unwilling or unable to provide necessary information
• Don’t have access and visibility into second or third tier trading partners

The top three areas of the value chain process most valuable to measure in terms of environmental sustainability and responsibility are:

• Transportation and fuel consumption
• Product and waste recycling
• Packaging materials and processes

“Today’s economic, social and regulatory dynamics are putting real pressures on global companies to be both lean and green in their product sourcing, logistics, distribution and operational practices,” said Donovan Neale-May, executive director of the BPM Forum. “Unifying and controlling complex, globally-distributed value networks in turbulent, unpredictable times requires real-time operational insights down to the product level, accurate sourcing and sell-through intelligence, and relentless dedication to eliminating waste in all areas of the go-to-market process.”

Consumers Think Green Products Cost More

The 2009 Green Brands Survey involved consumers in seven countries: the U.S. U.K., China, Brazil, India, Germany, and France). The survey, released in July, revealed that consumers from all seven countries think green products are costlier than non-green ones, but they plan to spend more on green products in the next year. The research, conducted by Penn, Schoen & Berland Associates (PSB) with Landor Associates and Cohn & Wolfe, plus Esty Environmental Partners, showed that consumers in the U.K., France, and Brazil think their country is “on the wrong track” concerning the environment. However, consumers in the U.S., Germany, China, and India think their country is “going in the right direction.”

The survey highlighted the differences between consumers in developed and developing countries, as the following two examples show:

• Consumers in the U.S. U.K., Germany, and France share similar environmental beliefs and behaviors, while consumers in Brazil, India, and China have different views from the consumers in Western countries.
• The majority of consumers in India and Brazil are more concerned about the environment than the economy, but the majority of consumers in the U.S. are more concerned about the economy.

“With the global climate change discussion focused on what the major new economic powerhouses like China, India, and Brazil are willing to do to control their emissions, those three countries stood out in our polling as more interested in buying from environmentally friendly companies and more willing to spend more on green products,” said Scott Siff, executive vice president of PSB. “From a political perspective, this turns the assumptions about those countries on their heads, and from a business perspective it says the market for green branding and green products may be even bigger than generally thought.”

Over two-thirds of consumers in all countries (77 percent) think it is important that companies be "green." India and China have the highest percentage of consumers who value a companies "green-ness" with 87 percent in India and 98 percent in China. Consumers from all countries think reducing the amount of toxic or dangerous substances in its products and business processes is the most important step a company can take to demonstrate it is green.

“While reducing toxics heads the list of consumer priorities the data also show that the public holds companies accountable for good environmental behavior across the board,” said Dan Esty, chairman of Esty Environmental Partners. “Consumers expect companies to recycle, use energy efficiently, reduce packaging, and pursue green innovation. So to gain loyalty, a company’s environmental strategy must be comprehensive.”

The television and internet are the main sources of information about environmental issues in all countries. Past experiences with products influence consumers the most in France, Germany, and India. Recommendations from friends are most influential for consumers in the U.S. and China. Consumers in the U.K. and Brazil are influenced the most by editorial. Consumers in all countries think intellectuals or activists are the most credible spokespeople for environmental change.

The survey asked participants to rate a number of brands, and the results produced the top ten greenest companies list for each country. The top ten greenest companies list for the U.S. is as follows:

1. Clorox Clean Works
2. Burt’s Bees
3. Tom’s of Maine
4. S.C. Johnson & Son
5. Toyota
6. P&G
7. Wal-Mart
8. Ikea
9. Disney
10. Dove

Business Execs Nudging World Leaders

Last Monday, 19 multinational companies, including Nike and Nokia, launched a campaign urging world leaders to agree on a climate change treaty by December when world leaders will meet in Copenhagen. The campaign is part of the Climate Savers program, led by the World Wildlife Fund.  

Climate Savers program began in 1999. By 2010 Climate Savers companies will have reduced their carbon dioxide emissions by 50 million tons. According to a press release, the companies have cut their carbon emissions “while creating competitive advantage, increasing shareholder value, and in many cases, increasing their profitability.” 

"By cutting carbon emissions by 15 percent we're experiencing positive development on net profits," Niels Petter Wright, CEO of Climate Saver member Elopak, said.

Dennis Jönsson, CEO Tetra Pak, said, “Call it clean. Call it green. Or simply call it jobs.” 

“Reducing your carbon footprint is not only achievable, it’s inspiring,” said Thomas Storey, President of Fairmont.

“Climate responsibility is simple - it’s just good business sense”, said Simon Beresford-Wylie, CEO of Nokia Siemens Networks. 

Food and Beverage Companies Use Recycled Plastic

In 2007, there was almost 6 billion lbs. of PET packaging waste, and only 23 percent was recycled, leaving 4.5 billion lbs. in landfills, according to the Environmental Protection Agency. Dr. Richard Thompson, author of a study on the effects of plastics on the environment and human health, said that the “current usage and disposal of plastics is not sustainable, is harmful to wildlife and potentially harmful to humans.”

Thompson added that the use of plastic production is “growing at around 9 per cent per annum.” The use of plastic in the first decade of this century is “likely to approach the quantity produced in the entire century that preceded.” Earthbound Farm and Naked Juice announced recently that it is packaging some of its products in 100 post-consumer recycled (PCR) content. Both companies use PET plastic, the most recycled plastic. The companies are the first food and beverage companies to use 100 percent PCR content. 

Naked Juice is converting its 32 ounce bottles to reNEWabottle this month, and will switch all plastic packaging to PCR in 2010. When it uses only PCR content, 8.1 million lbs. of virgin plastic will be recycled.

Earthbound Farm converted plastic containers for its salads to 100 percent PCR plastic. The company estimates that its switch to PCR content will converse 424,000 million BTUs of energy and 68,307 gallons of watter, plus will reduce carbon emissions by 16,191 tons.

“We started farming organically because we were concerned about the personal and environmental health effects of farming with chemicals”, said Myra Goodman, co-founder and executive vice president of Earthbound Farm. “Organic farming has really positive effects, but we know we have to do more. More ecological packaging is an important next step; one we hope others will soon follow. “ 

“Our decision to switch to post-consumer recycled packaging is one of many steps we have taken on our long journey of challenging the industrial status quo,” said Chad Smith, manager of Earthbound Farm’s Sustainability Initiatives. “There are many opportunities to create a larger U.S. market for PCR materials, which is essential to reducing what we’re putting in landfills. We hope that other companies will see the value in adopting packaging solutions with PCR content and that consumers will make the decision to seek out PCR packaging when shopping. Working in tandem these steps will create the manufacturing demand needed for post consumer recycled materials,” he said.

“The transition to 100 percent post-consumer recycled bottles is a major milestone that we have worked hard to achieve. It’s important for the earth, and that’s important to our consumers,” said Mikel Durham, general manager of Naked Juice. “If you were plastic, wouldn’t you like to come back as a Naked Juice bottle? With the new Naked reNEWabottle, consumers can reduce, reuse, recycle…reincarnate!” 

“Closing the loop on packaging is fundamental to a vision for more sustainable packaging,” said Anne Johnson, director of the Sustainable Packaging Coalition at GreenBlue. “Utilizing 100 percent recycled material in a juice bottle that can be collected and recycled yet again is a step in making this vision a reality. This innovation sends a signal to the market that there are end markets for materials if we recycle more.”

Senators to Introduce Legislation Banning Electronics Sales to Iran

Senators Charles Schumer (D-NY) and Lindsey Graham (R-SC) announced last Friday they will introduce legislation that would prohibit government contracts with any company selling technology to the Iranian regime which helps it monitor its citizens. 

Schumer and Graham will introduce the legislation sometime this week.

The Wall Street Journal reported last week that the Iranian government bought technology from Nokia Siemens Network, a joint venture of Nokia and Siemens, which enables them to monitor phone calls and internet activity. 

“It is utterly outrageous that Western companies sell equipment that allows the Iranian government to spy on their citizens, prevent communications between citizens and thwart any type of uprising against the regime,” Schumer said in a press release. “This legislation is going to crack down on these companies so that we can do our part in preventing this regime from controlling the Iranian people.”

“Our proposal and legislation would weaken the Iranian regime’s ability to control the Internet,” Graham said. “The Internet has proven to be one of the strongest weapons in the hands of the Iranian people seeking freedom and trying to chart a new destiny for their country. Companies that provide technology to the Iranian regime to control the Internet must be forced to pay a heavy price. Our legislation is a constructive proposal that empowers the people of Iran and weakens the regime.” 

Senators Schumer and Graham sent a letter to Secretary of State Hilary Clinton calling on her to “urge the European Union to restrict the sale of equipment and services to Iran that could be used to monitor, control, and suppress the private communications and free expression of the Iranian people.” 

Related articles:
Why Companies Must Consider Human Rights

Nestle Cookie Dough Scare Shows Need for More Regulation

The latest E. coli contamination is open us. Last year it was food with peanuts, and a few years ago it was spinach. Now it is cookie dough. 

The Food and Drug Administration (FDA) posted a warning on its website on June 19 about Nestle's Toll House cookie dough possibly being contaminated with E. coli O157:H7. As a result, Nestle recalled 47 varieties if Toll House cookie dough 24 hours later. The Center for Disease Control (CDC) and the FDA are conducting a joint ongoing investigation.

The CDC reported that since June 25, 69 people have been infected with the E. coli strain in 29 states. Thirty-four people have been hospitalized, and nine developed the serious complication Hemolytic Uremic Syndrome (HUS).

William Keene, Oregon's chief epidemiologist, is certain the cookie dough is the source of the E. coli contamination. "Virtually everyone (who got ill) ate the same brand of cookie dough," he said. "I have absolute confidence in the conclusion."

Nestle posted a press release on its website, VeryBestBaking that stated the company will "continue to cooperate fully with the FDA and CDC in this investigation." According to a Wall Street Journal (WSJ) article, Nestle officials refused to give the FDA access to "pest control records, environmental testing programs and other information."

The article sites a September 2006 visit by the FDA to Nestle's Danville, VA plant that refused to allow the inspector "to review consumer complaints or inspect its program designed to prevent food contamination." During the visit the inspector found dirty equipment and "three live ant-like insects" on a ledge. A year later, another FDA inspector wrote after a visit that plant officials would not allow the "firm's consumer complaint file" to be reviewed, would not allow photos to be taken, and refused "to sign affidavits or receipts," and refused "to provide specific information on interstate commerce." Legally companies do not have to allow access to such records.

In May, the House Energy and Commerce Committee approved the Food Safety Enhancement Act (HR 2749), which would give the FDA greater regulatory powers over the country's food supply and food providers. It would grant the FDA the authority to "regulate how crops are raised and harvested, to quarantine a geographic area, to make warrentless searches of business records, and establish a national food tracing system," according to the website, Open Congress. The bill would also impose a $500 annual registration fee on all food plants.

Why Companies Must Consider Human Rights

The recent uprisings by the Iranian people, and the subsequent brutal treatment by their government, is highlighting the necessity of business taking human rights into consideration before doing business with a government.

The Iranian government bought technology that is enabling them to monitor phone calls and internet traffic from Nokia Siemens Network, a joint venture of German based Siemens, and Finnish based Nokia Corp. Until now, the Iranian government has not fully used its capability to monitor its citizens until the recent uprising, according to an article in the Wall Street Journal yesterday.

"We didn't know they could do this much," said a network engineer in Tehran. "Now we know they have powerful things that allow them to do very complex tracking on the network."

Ben Roome, spokesperson for the joint venture, said, “If you sell networks, you also, intrinsically, sell the capability to intercept any communication that runs over them.”

When asked about selling equipment that helps the Iranian government spy on its people, Roome said Nokia Siemens “does have a choice about whether to do business in any country.” However, he said the company believes in “believe providing people, wherever they are, with the ability to communicate.”

According to the WSJ, the monitoring equipment sold to Iran is described in a company brochure as allowing “the monitoring and interception of all types of voice and data communication on all networks.” Nokia Siemens sold the company to Perusa Partners Fund 1 LP, a German-based company.

Solar Powered Bus Shelters

Lighting bus shelters at night provides more safety for people. Powering the lights with solar energy saves money and carbon dioxide emissions. This week a Canadian college, McMaster University, unveiled a solar powered bus shelter. The bus shelter generates 4.5 watts which power the lighting. Green Biz characterized the solar panels on the shelter’s roof as “flexible strips” that can be installed “cheaply and easily.”

“Our goal is to provide a clean, affordable power source for bus shelters that will let transit companies run Internet-based scheduling updates,” said Adrian Kitai, a McMaster professor who guided the bus shelter project. “The solar technology can also be used to light up bus shelter signage and provide lighting for general safety.”

In 1996, Cornell University installed solar powered lights in two of its bus shelters. Passengers push a button to turn on the lights. The solar powered shelters save an estimated 25 to 30 kilowatt hours a year of energy.

Last week, San Francisco unveiled its first solar powered bus shelter. The city plans to build 1,099 more by 2013. The roof’s solar panels power the shelter’s lighting and wireless router. The shelter doubles as a WiFi center. The roof is made of 40 percent post-industrial polycarbonate material, and the steel structures from 75 percent recycled material.

Mayor Gavin Newsom said, “Transit shelters that use photovoltaics, LEDS, and WiFi are going to be standard in the future and I’m proud that San Francisco is once again acting like the pace car for other cities by trying and implementing these technologies.”

America Needs to Turn Green

Watch last week's MSNBC interview with the CEO of Green For All, the non-profit organization founded by Van Jones:

Visit msnbc.com for Breaking News, World News, and News about the Economy

Renewable Energy is the Future

Watch the following video about wind energy:

Visit msnbc.com for Breaking News, World News, and News about the Economy

New Technology Could Lower Solar Energy Cost

The Pacific Northwest National Laboratory (PNNL) developed flexible solar panels that can be installed on roofs. PNNL incorporated the same technology used to protect flat panel TVs from dampness. The flexible solar panels are known as building-integrated photovoltaics or BIPVs, and are made to last 25 years.

Research is currently being conducted to perfect the BIPVs. The Department of Energy’s Energy Efficiency and Renewable Energy Technology Commercialization Fund is providing funds for the project, which is estimated to cost $350,000. A commercial match is also needed. If the project is successful, solar panel manufacturing costs will be less than $1 per watt of power, a utility would charge customers 10 cents per kilowatt hour.

Mark Gross, a PNNL senior scientist, said, “There’s a lot of wasted space on rooftops that could actually be used to generate power. Flexible solar panels could easily become integrated into the architecture of commercial buildings and homes. Solar panels have had limited success because they’ve been difficult and expensive to install.”

Sustainable Packaging Market is Growing

Sustainable packaging is a growing market despite the down economy. Sustainable packaging will be 32 percent of total global packaging market by 2014, up from its current 21 percent, a study released last month by Pike Research said. Plastic based packaging will be fastest growing sector of the sustainable packaging market. It is currently 35 percent. Metal based will be more than 63 percent by 2014. Paper-based packaging is the largest sector with over 40 percent of market.

Food consumers want three things from food manufacturers: fresher ingredients, increased health benefits, and more environmentally friendly packaging, according to a new study by Ipsos Marketing. The study was based on an online survey of 23,000 consumers from 18 countries.

“We are seeing a global consumer movement toward heightened consciousness of health, wellness and environmental factors in their food purchasing decisions,” said David Pring, executive vice president of the global consumer goods division of Ipsos Marketing.

Pring continued, “These are key developments in the food market, and not just in North America and Europe. We are also seeing that taste, convenience and product difference – aspects that were probably more characteristic of food product drivers towards the end of the last millennium – are taking a back seat in a world now more focused on making a positive impact on freshness and health as well as the sustainability of the planet.”

“The move toward sustainable packaging represents a broad-based effort by manufacturers, retailers, industry groups, and governments to promote the design of minimal packaging that can be easily reclaimed,” said managing director Clint Wheelock. “A tremendous amount of innovation is going into reducing energy requirements to manufacture packaging and using more recyclable and compostable materials, but there is still a long way to go.”

What is a Conscious Consumer?

A conscious consumer "makes informed buying decisions that reduce their environmental impact," according to the non-profit organization, New Dream. In order to find out more about conscious consumers, New Dream conducted a survey of 2,271 of their affiliates. The survey asked questions about buying habits, lifestyle choices, and activism.

Eighty-seven percent of the respondents said they were making efforts to lead a more sustainable life. Of the 87 percent, 81 percent buy green household products, and 88 percent discontinued purchasing plastic water bottles. Seventy-eight percent have considered or have become a vegetarian, 90 percent drive less, 93 percent reduce utility use, and 87 percent conserve water.

Sixty-four percent of all respondents rated “living in accordance with their values” as a “very important” motivation for consumer decisions. Seventy percent said they had contacted politicians or agencies at least once in the last two years, only three percent said sustainability, health and justice never affected how they vote.

Researchers in Britain found the following results when conducting similar surveys:

• Conscious consumers tend to understand their practices as expressive of political orientations and as political actions in themselves
• Many conscious consumers see the expansion of alternative and ethical options in the marketplace as a successful result of the efforts of conscious consumers like themselves
• Conscious consumers tend to see themselves as part of a broader network of citizens and not as atomized consumers in the marketplace

National Geographic and the international polling firm GlobeScan conducted a survey about sustainable consumption of 17,000 consumers in 17 countries. The survey found an increase in "environmentally friendly consumer behavior" in 13 countries from last year. Developed countries ranked ninth to thirteenth, with developing countries occupying the top spots.

Consumers in 11 of the countries surveyed are more likely to keep the heating and cooling settings lower to save energy. Consumers are also more likely to wash laundry in cold water to save energy.

Better Climate Risk Disclosure Needed

Two recent reports by the Environmental Defense Fund (EDF) indicated that the SEC needs to require better climate risk disclosure from companies. One of the reports, Reclaiming Transperancy characterizes itself as the “most exhaustive empirical analysis of climate disclosure conducted to date." The report consisted of a systematic analysis of almost 6,400 10K filings by S&P 500 companies from 1995 to the present. According to the report, "there is an alarming pattern of non-disclosure by corporations regarding climate risks."

Some of the key findings of the report are as follows:

• 76.3% of annual reports filed by S&P 500 companies in 2008 failed to include any mention of climate change
• Only 5.5% of annual reports filed by the S&P 500 in 2008 identified at least one risk posed by climate
• Less than 10% of S&P 500 companies in the financial sector discussed climate change 10K reports filed in 2008
• Only 3.2% of utilities sector companies failed to mention climate change in 10‐K reports filed in 2008

The second report, Climate Risk Disclosure evaluated climate risk disclosure by 100 global companies in five sectors: electric utilities, coal, oil and gas, transportation, and insurance. The report found that there is "very little disclosure." In fact, 59 of the companies surveyed did not mention their greenhouse gas emissions or their position on climate change, and 52 did not mention their actions to address climate change.

Although all six coal companies surveyed included some disclosure of climate risk, only one achieved a fair score in any of the three analyzed categories. Oil and gas companies did not do much better. While most of the 23 companies surveyed did provide some disclosure on climate risk, none of them achieved a fair ranking.

Transportation companies fared better. Five out of 19 transportation companies disclosed their GHG emissions, and none of them were ranked fair. Sixty-eight percent provided some disclosure in each of the analyzed categories.

The insurance companies surveyed provided the least amount of disclosure in all categories. Eighteen out of 27 companies did not mention climate change in their SEC filings. Twenty-three of the companies did not disclose their emissions or a statement on climate change, and 24 of them did not disclose their actions to address climate change.

"These findings are a clarion call for quick SEC action to require better climate risk disclosure from publicly-traded companies,” said Mindy Lubber, president of Ceres and director of the Investor Network on Climate Risk. "Climate change is a bottom line issue and investors have a right to know which companies are best positioned for the emerging clean energy global economy."

FTC Cracking Down on Greenwashing

The Federal Trade Commission (FTC) is finally cracking down on greenwashing. The FTC charged three companies (Kmart, Tender Corp., Dyna-E International) with making false claims about paper products labeled "biodegradable" during testimony before the U.S. House Subcommittee on Commerce, Trade, and Consumer Protection of the Committee on Energy and Commerce.

Kmart labeled its American Fare brand paper plates "biodegradable," but agreed to remove the label. Tender Corp. labeled its Fresh Bath brand wipes "biodegradable," and Dyna-E International labeled its paper towels "biodegrabable." Tender also agreed to remove the label "biodegradable" from its products. The case against Dyna-E International will enter into administrative litigation.

Appearing before the House Subcommittee, James A. Kohm, Associate Director of the Enforcement Division in the Bureau of Consumer Protection at the FTC, said the FTC "alleged that the companies could not substantiate that their products would decompose into elements found in nature within a reasonably short period of time after customary disposal." Kohm said the "substantial majority" of the products, after being used, end up "disposed in landfills, incinterators, and recycling facilities."

The FTC said in its complaints, "American Fare paper plates will not completely break down and return to nature, i.e., decompose into elements found in nature, within a reasonably short period of time because a substantial majority of total municipal solid waste is disposed of by methods that do not present conditions that would allow for American Fare paper plates to completely break down."

During Kohm's testimony he mentioned the FTC filed charges against other companies, including home insulation companies for "overstating theinsulating properties of their products." He also mentioned that the FTC took action against companies marketing a devices which they claim "dramatically increase gas mileage in ordinary cars."

Since 1992, the FTC has published "Green Guides" about green marketing. Last year it held three workshops about how to better protect consumers from deceptive marketing, including greenwashing.

Better Packaging Needed

Less packaging equals lower costs and fewer greenhouse gas emissions. During the Greener by Design 2009 conference, designer Wendy Jedlicka talked to Hewlett Packard's Uri Kogan and Frito-Lay's Knoerzer about how companies are rethinking packaging.

Greener By Design 2009

Watch the coverage of the Greener By Design conference:

What is Hara’s Environmental and Energy Management Software?

Image from Flickr, by Jeremy Higgs

On Monday, the 18-month old company, Hara debuted their Environmental and Energy Management (EEM) software online. The EEM software identifies how efficient and eco-friendly a business, organization or government’s operations are with energy, water and waste.

Based in Menlo Park, California, Hara was founded by Amit Chatterjee and Ajit Nazre with $6 million in venture financing from Kleiner Perkins Caufield & Byers. Coca-Cola Company and Palo Alto (a Northern California city ) have used Hara’s EEM software. According to Hara, Palo Alto saved $2 million by using the EEM software.

According to the website, Crunchbase, EEM is made up of the following modules:

• Discover – Aggregate environmental record information from relevant data sources in order to provide a comprehensive view of resource consumption, greenhouse gas emissions, and environmental impact.
  
• Plan – Define strategies, optimize planning decisions, forecast reductions, identify objectives and metrics, and calculate timing and benefits for each initiative.
  
• Act – Manage the execution of environmental and energy programs, track results per initiative, and create an audit trail for any current or future regulatory requirements.
  
• Innovate – Implement the Hara methodology and leverage best practices for continuous improvements and business transformation. 

Hara means “fresh green” in Sanskrit. Chatterjee said Hara’s vision is to “enable a post-carbon economy in which organizations can grow and profit without depleting the earth’s resources.” insight, good analysis, and good data,” said Jacob. 

“We have the opportunity to write the encyclopedia of environmental efficiency, creating an unprecedented body of knowledge that will influence environmental impact reduction initiatives for years to come,” said Chatterjee. “We indicate how healthy a business is at consuming natural resources.”

“I'm not easily impressed," said Bryan Jacob, director of energy management and climate protection for Coca-Cola. However, after a presentation by Hara, he said to his boss, “I think we need to put this package into a test.”

Hara’s EEM software provides “effective environmental management requires good insight, good analysis, and good data,” said Jacob. “Hara goes beyond what so many other tools do. It helps calculate the inventory, establish the strategic targets, and has initiative-tracking features.”

“We're not finding a lot of resistance to the pricing,” said Nazre. “What is resonating with the customers the most is: how quickly will it pay for itself?” 

Patagonia: A Sustainable Sportswear Company

"Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis," reads the mission statement of sportswear clothing company, Patagonia. The Ventura, California based company makes sportswear from "environmentally sensitive materials" such as organic cotton and hemp. To date, Patagonia has given $34 million to environmental organizations.

Patagonia completed construction earlier this year on a 171,000 square foot LEED Gold-certified addition to its Reno, NV distribution center. The addition contains a modular conveyor system which uses 30 percent less energy and increases operational efficiency by 20 percent. The addition is heated with a radiant heating system, which uses copper tubes filled with hot water. 

In constructing the addition, Patagonia went beyond the LEED Gold-certification requirements:

• Used 100 percent light-colored concrete instead of asphalt in parking lot and driveways. LEED requires 30 percent to be certified.
  
• Uses 40 percent less water by installing water efficient toilets, waterless urinals, and bathroom faucets that automatically turn off. (LEED requires 30 percent.
  
• Fifty percent of the materials used to construct addition were manufactured within a 500 mile radius. LEED requires 20 percent.
  
• All the wood used was Forest Stewardship Council (FCS) certified. LEED requires 50 percent.

“Whether we're designing a new product, sourcing contract manufacturing sites, or building a new distribution center, everything we do goes back to the mission statement,” said Dave Abeloe, director of the Reno facility. “We ask ourselves: 'What are we trying to accomplish with this project, and how can we do that while adhering to our values?'”

Watch the video about Patagonia's addition to its distribution center:

What is Open-Sourced Green Building?

Open-sourced green building sounds like an oxymoron. However, FreeGreen.com provides open-sourced green building designs. Started in April 2008, the year-old company opened up its website for architects to upload their designs and set the price for them. 

A New York Times blog post characterized FreeGreen as a “service that offers what most developers won’t: green home plans to home-buyers.” The blog post also called it a "bottom up approach to innovation."

Every design on FreeGreen is created to reduce energy usage 30 to 50 percent of local building codes. “We made a ubiquitous decision in the way we handle the company,” said David Wax, co-founder and CEO. “We were not going to be the arbiters of green design. We don’t want a FreeGreen standard. That's not what we are. We are an information provider.”

The website is blunt about FreeGreen revenue source, “FreeGreen would not exist without paid placement from product manufacturers, and all product or service provider placements should be considered advertising.” Most of company’s revenues come from paid product placements in the free building designs. 

The company is selective about the products they choose. The open sourced building designs that architects upload are also a revenue source. FreeGreen receives 20 percent of the sales revenue. Information is provided about every product listed in a plan, including its point ratings in the LEED-H, and NABH Green Building standards.

The Importance of Energy Efficiency

Energy use accounted for 82 percent of U.S. greenhouse gas (GHG) emissions in 2006, according to the Department of Energy (DOE). Energy efficiency is the best and quickest way to reduce GHG emissions. A report released last week by the American Council for an Energy Efficient Economy detailed how deploying semiconductors technologies generated “sizeable energy productivity benefits.”

The U.S. economy has grown by over 60 percent in 20 years, but energy demand only increased by 20 percent. The energy needed to produce $1 of the U.S. GDP continually decreased because of technological innovations. The ACEEE report predicts future innovations will continue the trend.

The report calculated that the “cumulative electricity bill savings enabled by semiconductors” may be greater than $1.3 trillion through 2030, and reduce carbon emissions by 700 million metric tons. In 2006, the “entire family of semiconductor-enabled technologies” created net savings of about 775 billion kilowatt hours (KWh). If 1976 technologies were used now another 184 power plants would need to be built.

Overcoming barriers to energy efficiency

There are barriers to overcome in regards to increasing energy efficiency. One of the main barriers is the lack of knowledge about efficiency opportunities, according to Midwest Energy. Midwest conducts free energy audits for their customers in order to demonstrate the importance of energy efficiency.

Another barrier is large upfront capital expenditures. Midwest pays the upfront cost of their customers’ efficiency upgrades, and customers repay the utility company via a monthly charge on their energy bill. However, the repayments are less than monthly energy savings, so the customers will still see a reduction in their bill.

The stimulus funds for power companies

The American Recovery and Reinvestment (ARRA) provides billions of dollars in federal funding and tax incentives for power companies to increase energy efficiency. Power companies can improve their infrastructure and facilities, or deliver efficiency programs and energy savings to customers with ARRA funds.

In 2008, the State Energy Program (SEP) received $44 million. ARRA waived a 20 percent cost share for states, and waived the provision that had limited capital investments to 50 percent of SEP funds. The funds from SEP are given to state energy offices. Energy efficient projects are funded through SEP.

The Energy Independence and Security Act of 2007 authorized the Energy Efficiency and Conservation Block Grant (EECBG), whose main purpose is to improve energy efficiency. Previously unfunded, ARRA provided $3.2 billion for EECBG.

The Weatherization Assistance Program has been around since the 1970s. ARRA provided $5 billion for the program in order to meet President Obama’s campaign promise to weatherize a million homes a year.

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