Forty-five percent said they assessed how much energy their company uses. Sixty-eight percent switched to energy-saving appliances, light bulbs or vehicles. Forty-five percent percent believe specific actions can be taken by their company to improve environment.
The survey has been conducted for the last 23 quarters. The current survey was conducted on January 22-February 2. It was based on 604 small business owners across the U.S.
“Going green’ has been good for the environment, and even better for our bottom line,” said Marion Hook, owner of the
“At Wells Fargo we recognize the importance of integrating environmental responsibility into business practices and procedures,” said Marc Bernstein, head of Wells Fargo’s Business Direct lending and Small Business Segment. “We know that the contributions of small business owners are a vital part of the overall success of the economy, and in much the same way, we know their contributions can make a real difference in the state of the environment.”
Recent surveys indicate customers will pay for green products
Four out of five respondents in an Opinion Research Survey said they are still buying green products and services despite the recession. In a 2009 Cone Consumer Environmental Survey, 34 percent said they are more likely to buy environmentally responsible products. Forty-four percent said their environmental shopping habits not changed much, and only eight percent said they are less likely to buy environmentally friendly products.
In a Consumer Electronics Association survey, 33 percent said they expect to make some type of green electronics purchage within next two years. Fifty-three percent said they would be willing to buy a television with green attributes, and 89 percent said energy efficiency would be a factor in choosing their next television.